Don’t send RCS messages without a specific purpose. Whether you’re giving access to a sale or sending an account alert, you need to make every message actionable. Luckily, the advanced features of RCS lets you create powerful CTAs. Segmenting messages by type is a good place to start: I...
an internet connection. As far as limitations, though, an SMS message can only be up to 160 characters long and can't include photos, videos, emoji, or links. Whenever you send a text message with any kind of attached media, you’re automatically sending either an RCS or MMS message. ...
iMessage to iMessage conversations are encrypted, but an iMessage to text message conversation is not. Apple is working with the GSM Association to improve RCS and to add encryption that will work for iPhone to Android conversations. RCS Worldwide Google, Samsung, and all U.S. carrier...
Location sharing within text threads Works over both cellular networks and Wi-Fi RCS vs. iMessage: Bridging the Gap While RCS offers many features that iPhone users have long enjoyed with iMessage, it's important to understand the differences between these two messaging protocols. The most signif...
To understand the significance of RCS, it’s important to look back at the history of SMS. The first SMS message was sent in 1992, which simply read, “Merry Christmas.” Over the years, SMS has become ubiquitous, allowingpeople to send text messages up to 160 characters. However, the ...
An RCS message can include much more than basic text. RCS messaging also supports high-resolution photos and videos, read receipts, cross-app connectivity, group chats, large files, and better security. All these features enable smoother, more satisfying conversations that can build trust and enhan...
You’re used to seeing read receipts when you send someone a text message via Messenger or if you have an iPhone, and RCS now adds this functionality to texting from Android devices. That way, you can see if someone has actually seen your message. (Although sometimes you may not want to...
Text capabilities No character limit on RCS messages. Send up to 160 characters in a single SMS message. Media capabilities Rich cards with media, text, and even suggested replies and actions for your users, supporting JPG, PNG, video, and audio. No images or suggested actions can be inc...
When you tap RCS chats, you can unlock an array of advanced features that transform standard text messaging into a rich interactive experience. These core capabilities also lay the foundation for a new era of business-to-consumer communication, where every message can be an opportunity for meaning...
They receive an RCS message just as they would any other text message. Your business can reach customers with RCS on a platform they already use and trust. There will be no app fatigue. The history and evolution of RCS messaging RCS messaging was first proposed in 2007 as a way to ...