Reports from car makers, dealers, vehicle buyers and renters all fly in the face ofsurvey researchgenerated by J.D. Power, which recently claimed that 37 percent of respondents did not want CarPlay in their car, despite the fact that 84 percent said they wanted a "phone ...
The manufacturer’s rigorous attention generated rapid learning along the way and prevented some of the initiatives from fizzling out. At first, for example, most of the dealers in the pilot program ignored the leads from the inactive customer base. The manufacturer had sent leads in the past, ...