$10 million Pepsi buy. (radio advertising campaign) (Brief Article)Viles, Peter
TV advertising normally is purchased as part of a concentrated or assorted media mix within an ad campaign. Campaigns have prescribed lengths, such as a month, six weeks, three months or six months. The advertiser determines how much of its budget to allocate to TV, and then works with a ...
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I think it will be especially interesting for readers to look at the wealth of supporting materials that the Dove group generously provided, which ranges from the first "manifesto" for the campaign to a full range of print ads, ... LM Scott - 《Advertising & Society Review》 被引量: 0发...
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engaged in the intervention then their caregivers because the content was more appealing to girls, or because we targeted participants through schools, highlighting the need to directly target adults when advertising the drama, and to broadcast at different times of day when caregivers could listen ...
Certainly, only the big players or major radio stations will be able to sustain themselves during this shift in advertising spending. Small, local, hometown radio stations will be forced to close, as ad dollars are thin. It’s true that smaller, local radio stations may face challenges in co...
Salem Radio Network News is owned by the Salem Radio Group that also publishes right-leaning radio personalities HughHewitt.com, MikeOnline.com,DennisPrager.com, SebGorka.com, MetaxasTalk.com, and LarryElder.com. Revenue is derived through advertising. ...
engaged in the intervention then their caregivers because the content was more appealing to girls, or because we targeted participants through schools, highlighting the need to directly target adults when advertising the drama, and to broadcast at different times of day when caregivers could listen ...
aLet us summarize the problem:Fist of all,the campaign did not cover radio commercials .What we agreed a year ago is to let you hels you organize an advertising campaign via television and radio .Second,the advertisement's style is not exactly what we wanted .Third,the campaign was late.It...