In other words, telling people about our faith in a Parental God who has a Plan for our Happiness and Salvation is more than a testimony, and more than a missionary approach, it is the only hope we have for others to understand why we have the viewpoints and take the positions we do....
Swofford says directing viewers to Mormon.org is another important innovation in the campaign. Unlike past Church television ads in which the viewer was encouraged to call for a free DVD or Book of Mormon or to request the missionaries, “Truth Restored” leaves it up to the observer to find...