In simple terms: Use qualitative research to understand something, e.g., your users’ behavior. This research answers questions that begin with "why" or "how." Use quantitative research to confirm or test something, e.g., your users’ satisfaction Usually, a mixed approach is best. Also, ...
In simple terms,Quantitative Financeequips you with the skills to analyse financial markets and securities using mathematical tools and large datasets. Experts in this field of quantitative trading, known as quants, utilise these tools for various purposes, including:⁽¹⁾ Pricing derivative securi...
Qualitative research is performed by businesses that acknowledge the human condition and want to learn more about it. Some of the key characteristics of qualitative research that enable practitioners to perform qualitative inquiry comprise small data, absence of definitive truth, the importance of context...
In simple terms, quantitative data is measurable while qualitative data is descriptive—think numbers versus words. If you plan on working as a data analyst or a data scientist (or in any field that involves conducting research, like psychology), you’ll need to get to grips with both. In ...
In simple terms, Discrete data is countable and Continuous data is measurable. Let’s explore the two types of data in detail. Discrete data is data that can be expressed in specific values. These values are typically counted in whole numbers and cannot be broken down into smaller units. Dis...
For example, apanel surveymay be sent to a targeted group or general population of online panellists. These surveys generally have a high rate of response because they have opted into consumer panels for the sole purpose of taking part in research. And these surveys shouldn't take much time....
Some common reifications in communication research are terms “catharsis,”“dissonance,”“group cohesiveness,”“coorientation,” and “attitude.” So far, none of these things has ever been observed, yet they hold important positions in certain theoretical formulations. The danger is that they ma...
Throughout this post, we’ve defined quantitative and qualitative data and explained how they differ. What it really boils down to, in very simple terms, is that quantitative data is countable or measurable, relating to numbers, while qualitative data is descriptive, relating to language. ...
Qualitative research is all about language, expression, body language and other forms of human communication. That covers words, meanings and understanding. Qualitative research is used to describe WHY. Why do people feel the way they do, why do they act in a certain way, what opinions do the...
1.1Quantitative Research Paradigm Quantitative research is most often identified with a positivist or post-positivist worldview, wherein researchers seek to, “eliminate their biases, remain emotionally detached and uninvolved with their objects of study, and test or empirically justify their stated hypoth...