The motivation researchers exemplified by the Freudian psychologist Ernest Dichter, employed depth interviews and projective techniques to unearth "hidden" consumer motivations (Tadajewski, 2006). Examples of powerful motivations associated with consumption include the role of guilt, deservedness, reward ...
MCDM methods under uncertainty and fuzzy systems are accepted as suitable techniques in conflicting problems that cannot be represented by numerical values, in particular in energy analysis and planning. In this paper, a modified TOPSIS method for multi-criteria group decision-making with qualitative ...
Qualitative research dives into the why and how of human behavior. Learn everything you need to leverage this vital form of research
and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improvi... S Singh - 《World Scientific Books》 被引量: 17发表: 2009年 Evaluation of qualitative risk analysis techniques in selected large construc...
Using both methods, we can take advantage of the detailed insights from qualitative research and the statistical power of quantitative techniques. We use qualitative research to explore a topic and understand the context. This helps us form hypotheses based on detailed real-world observations. We use...
The efficient functioning of financial markets is important for growth across the world, affecting businesses, society and individuals. Stock trading, a key activity within financial markets, is undergoing major transformation fuelled by advances in information systems techniques. Our motivation is in the...
It serves as an integral part of academic, professional, and even daily decision-making processes (Baxter & Jack, 2008).Methods of qualitative research encompass a wide range of techniques, from in-depth personal encounters, like ethnographies (studying cultures in-depth) and autoethnographies (...
Contributions of Strategic Environmental Assessment to planning and decision making: The case of York Region, Ontario As such, by adjusting and improving planning, governance, and decision-making processes, SEA has a major role in contributing to sustainability.One of the... D Kirchhoff 被引量: ...
(1) Background: There is a fundamental shift in healthcare toward shared decision making (SDM). This study explores SDM from the perspective of individuals affected by mental illness and their family members and investigates factors which promote and hinder the process. (2) Methods: We conducted...
Keywords: shipping industry; decision-making; AHP-SF; COPRAS-G; data envelopment analysis; undesirable output; cargo efficiency; eco-efficiency MSC: 62C05; 90B50; 91B06; 68T35; 49N051. Introduction 1.1. Research Background Globalization has enhanced the importance of maritime transportation in re...