The idea to use dinosaurs as the branding for Sinclair Oil was born in 1930, when marketers were creating campaigns to promote lubricants refined from crude oil—thought to have formed before dinosaurs went extinct. The one dinosaur that captured America's heart was the apatosaurus which prevails ...
The idea to use dinosaurs as the branding for Sinclair Oil was born in 1930, when marketers were creating campaigns to promote lubricants refined from crude oil—thought to have formed before dinosaurs went extinct. The one dinosaur that captured America's heart was the apatosaurus which prevails ...