Amazon’s cloud-based header bidding solutionoffers what Google EBDA doesn’t – fixed rate fee and data transparency. Publishers and competing exchanges get to see the bid details, which is rare enough on its own in cloud integrations. The exchanges can also pay publishers directly (without pr...
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Amazon Publisher Services’ advantages lie in its advanced optimization capabilities and targeting strategies. With sophisticated algorithms and machine learning technology, APS’s SSP empowers publishers to deliver highly relevant and personalized ads to their audiences, driving higher engagement and conversio...
CTVconsumption and advertising have already cemented their place in the US. Other countries, like India, and China, have also started well on consumer adoption of CTV. The cheaper and easier availability of Smart TVs & dongles (Amazon Fire Stick, Chromecast, etc.), together with compelling cont...