直译是”推拉战略“ 这是一个市场营销和物流管理术语。分为”推“和”拉“。下面的解释可能不好理解，我在网上找到一个很好的例子，您可以看一下：以烟草为例：新产品上柜后，只有形成首次购买，并得到消费者的认可，才会有消费者的二次购买，并形成持续的购买。否则，无论多么好的卷烟产品，消费者没...
Simple diagram explaining some example differences between a push and pull promotional strategy The origin of these two terms refers to the supply chain and how the demand for the product is generated. Push strategy explained The term 'push strategy' describes the work a manufacturer of a product...
New businesses often adopt a push strategy for their products in order to generate exposure and a retail channel. Once your brand has been established, this can be integrated with a pull strategy. Pull strategy explained 'Pull strategy' refers to the customer actively seeking out your product ...
推拉策略 push-pull strategy; 释义 见:推拉: 推拉策略 push-pull strategy; 随便看 mutarotase mutase mutate mutation mutational mutational delay mutational equilibrium mutationally mutational range mutation factor mutationism mutationist mutation load mutation theory mutation trend mutatis mutandis mutative mutator...
push-pull strategy的意思是:推拉策略 push 读法 英 [pʊʃ] 美 [pʊʃ] 1、作及物动词的意思:推动,增加;对…施加压力,逼迫;按;说服 2、作不及物动词的意思:推进;增加;努力争取 3、作名词的意思是: 推,决心;大规模攻势;矢志的追求 短语: 1、push out 拉出,排出;推出去 2、push in 推进,...
thespot.Thistermnowbroadlyencompassesmostdirectpromotionaltechniquessuchasencouragingretailerstostockyourproduct,designingpointofsalematerialsorevensellingfacetoface.Newbusinessesoftenadoptapushstrategyfortheirproductsinordertogenerateexposureandaretailchannel.Onceyourbrandhasbeenestablished,thiscanbeintegratedwithapullstrategy....
push-versus-Pull-strategy网络推拉战略;推动与拉引战略;推拉策略 网络释义 1. 推拉战略 ②推拉战略(push versus Pull strategy) 营销活动 推动战略 制造商 需求 中间商 营销活动 需求 最终用户 拉动战略 制造商 需求 中...wenku.baidu.com|基于17个网页 2. 推动与拉引战略 MARKETING MANAGEMENT_市场营销_ppt.....
https://youtu.be/4ocldjqiiiE随着全球经济一体化和消费者行为的瞬息万变,任何一家企业都不能完全依靠自身的力量取得业务上的胜利,必须与其上下游企业建立经济利益相连,优势互补的供应链来综合利用资源增强竞争力。越来越多的企业意识到供应链管理的重要性。无论是业内还
A definition of the term push and pull strategies is presented. It refers to those approaches which are used as part of a marketing strategy to encourage customers to purchase a product or service. It is stated that the strategies are contrasting approaches and tend to target different types ...
push strategy 后推策略运用人力推销及促销的力量,将产品推进行销信道之内。制造业者将产品推进批发业者之手;批发业者将产品推进零售业者的货架;促使零售业者将产品推进消费者手中。 be in the push v. 熟悉情况 push for v. 奋力争取 push to vt.关紧门 to push 撞击 push on v.推动,推进,努力向前...