The fraud reporting requirements of PSD2 mean that PSPs must overhaul their processes and be ready to report fraud by January 2019. This challenging deadline will be further complicated by the inclusion of authorised push-payment fraud. By definition, strong customer authentication will not make an...
Addressing payment fraud is a crucial aspect of safeguarding the financial ecosystem and protecting consumers from malicious activities. The Payment Services Regulation (PSR) proposal introduces a comprehensive set of anti-fraud measures to tackle the growing challenges of payment fraud, reflecting the eve...
Performance-based models: Supports various payment models like cost-per-impression (CPM), cost-per-click (CPC), cost-per-action (CPA), and CPA Target, allowing advertisers to pay based on their desired outcome. Fraud prevention: Claims to have built-in anti-fraud solutions to minimize the ri...
Unfortunately, cookies and affiliate marketing are often used together in case of a fraud—cookie stuffing. What is Cookie Stuffing? When a user clicks on an affiliate link on a publisher’s site, the credit (money) for that click goes to a fraudster rather than the publisher. This fraud ...
By bringing them under the scope of regulation, the government could ensure that platforms adhere to specific standards regarding data privacy, security, and accountability. This could include requirements for stronger user authentication processes and measures to combat fraud. OTT services could be ...
Project Kuiper argues that TRAI should simplify the two authorizations, modernize the definition of VSAT and GMPCS, and remove conflicting definitions across different authorizations that are intended to work together, rather than merging the two. Additionally, to ensure regulatory certainty for Satcom ...
Price floor optimization:Setting it too low will increase ad fraud and too high will result in unfilled impressions. Remember,price floors requires constant monitoringand revision to strike a balance between profitability and optimum fill rate. ...