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This challenges SMIs to communicate the likes of the brand marketers while maintaining a trust-based relationship with their followers. Show abstract The impact of deontological and teleological variables on the intention to visit green hotel: The moderating role of trust 2023, Heliyon Citation Excerpt...
A Survey Study on Successful Marketing Factors for Douyin (Tik-Tok) Chapter © 2021 Introduction Amid the rapid development of the internet, China has entered an era where all people are online. The Statistical Report on Internet Development in China has indicated that as of December 2022, ...
To find out, my team will do a random sample of 100 followers of @twitter. I invite others to repeat the same process and see what they discover … — Elon Musk (@elonmusk) May 14, 2022 I’m sure that you, an avid reader of Ordinary Times had a good chuckles about this. What...
More specifically, the greater the perceived expertise of a given influencer, the greater the positive response toward him/her by his/her followers. In turn, such positive responses have the positive power of mediating the relationship between perceived expertise and purchase intention. A link is ...