Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author...
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).Share and Cite MDPI and ACS Style Wang, J.; Hsu, Y. Does Sustainable Perceived Value Play a Key Role in the...
platforms can rely on professional teams to create “silver influencers” to realize user retention and SFV marketing through the natural perceived trust among the elderly. For example, the platform can popularize health knowledge through the official accounts of major hospitals and doctors to expand ...
Optimally deciding on the best deal for sport event tickets requires the ability to evaluate risk and make informed decisions in uncertain environments. This study examines how individual trait factors, such as experience, expertise, and involvement, inf
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).Share and Cite MDPI and ACS Style Akdemir, D.M.; Bulut, Z.A. Business and Customer-Based Chatbot Activities:...
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).Share and Cite MDPI and ACS Style Su, Q.; Zhou, F.; Wu, Y.J. Using Virtual Gifts on Live Streaming ...