Nutrition claims were preferred for orange juice while taste claims were preferred for milk chocolate. Health claims were preferred for neither. Marketers can benefit from this study, as it shows the gaze duration on claims influenced the purchase likelihood. Another important finding is that there ...
Moreover, when the NCC label was presented, food in a blue package with health claims in the NCC (e.g., "light" label) was perceived healthier than food in a red package with regular labels. This article also discusses the managerial implications of the findings for packaging and ...
Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990 This paper describes a study that assesses some changes in nutrition labels resulting from provisions of the Nutrition Labeling and Education Act of 1990 (... S Burton,A Biswas - 《Journal of...
Front-of-pack nutrition labels are designed to clearly communicate nutrient content claims, ingredient claims, health claims, and nutrition logos (Scrinis & Parker, 2016). Front-of-pack nutrition labels cover a specific aspect of nutrition labelling designed to allow consumers to make quick ...
For instance, the present study has identified that consumers have a high level of consideration for animal welfare standards, subsequently, information could be added to the QR code output to provide additional animal welfare data (i.e., adequate housing, nutrition, vaccination, farm management);...
In this regard, the importance of rigorous clinical research cannot be overstated, as it provides the necessary evidence to support the health claims made by manufacturers. Consumers should be vigilant about the sourcing practices of these supplements, as the quality and purity of ingredients can ...
Nutrition Journal (2017) 16:69 DOI 10.1186/s12937-017-0292-z RESEARCH Food purchase patterns: empirical identification and analysis of their association with diet quality, socio- economic factors, and attitudes Silke Thiele1,2* , Jonas Peltner1, Almut Richter3 and Gert B. M. Mensink3 Open...
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It was also found that trust in the health of these foods had a positive effect on the tendency to purchase healthy food. Following the study, recommendations made to accelerate the demand for healthy food, which include using reliable food labels, increasing advertising, supporting healthy food ...
Women tend to express greater concern for food safety (Zingg & Siegrist, 2012) and healthy eating (Wardle et al., 2004); and they take information about health and nutrition more seriously than their male counterpart (Verbeke and Lui, 2014). 4.4. Factors influencing willingness to buy ‘...