The results also suggest that there is a positive relationship between positive and negative reviews and comments, purchase attitude, and pre-purchase behaviour.oi, Matea MatiVojvodi, KatijaDIEM: Dubrovnik International Economic Meeting
(3) Online game addiction has a positive and significant negative effect on e-WOM. (4) Negative e-WOM positively and significantly affects in-app purchase intentions. The spread of negative online reviews or information about the game may block players from making in-app purchases. Players are...
Google is the best place for tackling small to medium local business reviews. But, these businesses can beespecially vulnerableto negative reviews because they are so niche. Still, you shouldn't avoid or ignore them as they come in. Sure, Google'...
The study investigates the correlation between positive negative conversation in social media channels, fashion conscious consumers and increase of decrease of purchase intention. Data was gathered from a self-administered questionnaire online which was sent to women and men ages 21-65, using Google ...
Sharma A, Singh J, Prakash G. Consumer confusion and its consequences in the e-hospitality marketplace: the mediating role of negative emotions. J Serv Theory Pract. 2023;33(4):488–510. ArticleGoogle Scholar Park D-H, Kim S. The effects of consumer knowledge on message processing of elec...
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasio
When the customer’s expectations are not met in the post-purchase stage, this results in dissatisfaction (Hamdy et al.2024; Oliveira et al.2022). In this case, customers are more likely to engage in negative communication about the brand; negative comments are also considered part of the e...
By doing so, the negative repercussions stemming from consumers’ lack of trust can be mitigated (Ki et al., 2023). The present study illustrated that beauty vloggers affect consumers’ purchase intention for recommended products. Since consumers connect more to beauty vloggers than celebrity ...
They had posted at least two negative and two positive reviews about the services provided by the FDA on the feedback page. These criteria were utilized to ensure that participants could give genuine insights about the positive as well as negative aspects of FDA usage and their derived ...
Previous research has proved that online reviews on purchased goods can observably affect consumers’ evaluation of products, purchase decisions, and purchase behaviors. This study classify online reviews into literal reviews and figurative reviews accor