With the increasing number of global and Turkish investors, it is evident that interest in digital assets will continue to rise sustainably, even in the face of financial fluctuations. However, it remains uncertain whether consumers perceive blockchain technology's ease of use and usefulness when ...
The literature highlights the role of perceived risk and trust as common antecedents of consumer behavioral intention (Hsu and Lin2020; Dessart2017), and as important factors affecting customer engagement (Agag et al.2023a; Kim et al.2019; Levy and Gvili2015). For example, through a meta-a...