Shifting Priorities and Trends: As the 20th century progressed, shopping habits continued to evolve. The post-war boom brought an increased emphasis on convenience and leisure. Supermarkets, stocked with an abundance of pre-packaged foods, simplified grocery shopping. Families inve...
Divided shopping carts may lead to healthier shoppers and to healthier profits.doi:10.1016/j.jbusres.2016.06.023Brian WansinkDilip SomanKenneth C. HerbstJournal of Business ResearchWansink, Brian, Dilip Soman and Kenneth C. Herbst (2017), "Larger Partitions Lead to Larger Sales: Divided Grocery ...
Roughly 88% of online customers abandon their carts. Luckily, marketers across industries have taken advantage of this and flipped it to a point-of-purchase marketing strategy. If the customer who abandoned their cart entered their email address at any point while shopping, brands capture the info...
Consumers love the ultimate shopping experience that combines online and in-store. We are seeing double-digit growth in e-commerce in the U.S., so there is a nice future. In the U.K., online penetration in grocery spending is about 15%, and that’s a good proxy for...
Shoppers loaded up their carts with toys and basic necessities for kids in need to open on Christmas Day. Over $75,000 was raised during PCSO‘s Ride and Run with the Stars event to be used for Tuesday’s shopping spree. This year, deputies shopped for over 200 families and 500...
Grocery RetailersShopping CartsSocial NormsPartitioningPart-CartsSectioned Shopping TrolleyBefore food portions are determined at home, they are determined at the supermarket. Building on the notion of implied social norms, this research proposes thatWansink, Brian...