(2012). Online reviews and pre-purchase cog- nitive dissonance: A theoretical framework and research propositions. Journal of Emerging Trends in Computing and Information Sciences, 3(2), 199-204.Chou.Online Reviews and Pre-purchase Cognitive Dissonance:A Theoretical Framework and Research Propositions...
Based on the B2C trading platform, collecting the data by designing and issuing the questionnaire, through correlation analysis and regression analysis with the data, this paper studies the influence degree that the related factors of online reviews impact consumers' purchase decisions. We find that ...
This paper introduces the impact of negative online reviews on consumers' purchase intention from the dimension of the product information,namely tangible dimension and intangible dimension.By using the experimental method,this study analyzes the impact of product information,dimension of negative online re...
Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis and assumptions, statistical results show ...
Study on the Impact of Online Reviews on the Purchase Intention of Young Female Customers 学习目标评论联机顾客网上购物学习模型回归方程表示形式摘要:doi:10.ssss/j.issn.2169-6020.2017.2.004ManliJishunIvy Publisher经济管理学刊:中英文版
Young consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online customer reviews, celebrity influencer’s attractiveness, celebrity influencer’s credibility on female millennials’ purchase intention ...
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