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Purpose ‐ The purpose of this paper is to examine the effects of interactive and social features on users' online experiences and their purchase intention of virtual goods from a social network site. Design/methodology/approach ‐ A banner with a hyperlink that connected to the author's web su...
Purpose Livestreaming, as a relatively new online marketing model, has generated numerous business opportunities for e-commerce and social commerce. The purpose of this paper is to investigate to what degree livestreaming content impacts online users' cognitive and emotional reactions and whether their...
What determines whether one purchases products online or through another channel? Just as retailers seek to develop online retail websites as profitable channels of distribution, researchers have pursued answers to this very question. In pursuing this line of research, several approaches have been utili...
In this study, an Online Prepurchase Intentions Model is proposed and empirically tested in the context of search goods. The focus of this research is to determine whether intent to search the Internet for product information is a key element for marketing researchers to employ in predicting consu...
This researchproposed a conceptual model that illustrates the relationships between the variables andexamined the relationships among male and female online shoppers for different productcategories being purchased online.The researcher conducted a pre-test, using a convenience sample of 40undergraduate ...
(2012). Online reviews and pre-purchase cog- nitive dissonance: A theoretical framework and research propositions. Journal of Emerging Trends in Computing and Information Sciences, 3(2), 199-204.Chou.Online Reviews and Pre-purchase Cognitive Dissonance:A Theoretical Framework and Research Propositions...
Our study also applied a choice-based conjoint analysis. It reveals the respondents' priorities with respect to online shopping attributes. It finds how respondents evaluate an online shop's assortment, reputation, or cost of delivery of goods. Our research also reveals the influence of problematic...
Purchase details leaked to paypal (short paper). In Financial Cryptography (2015).Preibusch, Soren; Peetz, Thomas; Acar, Gunes; Berendt, Bettina: Shopping for privacy: Purchase details leaked to PayPal. Electronic Commerce Research and ... Sren Preibusch,T Peetz,G Acar,... - International ...
Research efforts are, however, in need of understanding the use of websites in regards to online customers' behavior, especially Chinese customers. This study developed and empirically tested a conceptual model of the impact of website quality on customer satisfaction and purchase intentions. Results...