Adidas和puma的兄弟情仇 AdidasandPuma-thisbrothersfeelingenemy 十九世纪末Adidas的创始人阿道夫·达斯勒(AdolfAdiDassler)小名阿迪与他的亲兄长鲁多夫.达斯勒小名鲁迪---puma的创始人,出生在德国中部一个叫黑措根奥拉赫的小镇.当时这个小镇上的居民约有一半以上的居民都是从事制鞋.In1890s,AdolfAdiDassler,thefouderofAdi...
In 1954, the West Germany team established a cooperative relationship with Adidas in the Swiss World Cup. In this world cup, adidas shoes with spiral spikes have made great contributions. It has strong skid resistance, and finally helped West Germany win the World Cup trophy and perform Berne ...
which are deeply rooted. Before the Second World War, two sportswear designers Adolf and Rudi Dassler (Brothers) worked together for a while, and the relationship broke down. They took their own way together. The former created their Adidas by combining their surnames and names. The latter thou...
Adolf is a talented craftsman and his dream is that one day all the best sportsmen in the world will wear his shoes. Rudolf on the other hand is the economical brain of their business, handling sales and marketing. After World War II, they continue producing shoes but the relationship ...
split in 1948. They formed two separate entities, Adolf withadidasand Rudolf with PUMA. Thanks to the help of a revolutionary football boot, a world cup marketing stunt featuring Pele and a close relationship with sports and athletes, the brand has become one of the biggest in sneaker culture...
However, as the brothers’ relationship deteriorated over the years, they decided to divide the company (in 1948), forming two seperate entities, today known asadidasand PUMA, both of which still have their headquarters in Herzogenaurach.
From this point of view, the aim of the research is to reveal the relationship between conflict and marriage in the dissolution of family businesses. Design/methodology/approach - The research was carried out with document analysis, one of the qualitative research met...
Puma is known the world over for their high-performance sports shoes as well as their more lifestyle orientated athletic footwear. Initially set up by two German brothers, one of who set up Puma and the other Adidas (yes, talk about sibling rivalry at its finest) Puma has enjoyed great ac...
Graphic design coming into football like this, it's a perfect relationship between the creative and football worlds - it's a unique form of art. It must be very satisfying to see the teams wearing these fonts? The beauty of this job is almost everything you design is televised. Last week...
For a company to work hassle free in any country, it has to maintain a healthy relationship with the government. Puma is spending a huge amount on lobbying so as to create a positive image in government circles. Recently Puma has sought permission from the Indian government to operate their ...