1. Push strategyA push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase."Taking the product to the customer"Examples of push tactics Trade show promotions to encourage re...
Pull vs. Push - Strategic Technology and Innovation Management for a Successful Integration of Market-Pull and Technology-Push Activities"The worldwide scenario nowadays is characterized by phenomena of enhanced frequency of innovations, the shortening of techno-economic life cycles, the rapid generation...
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Technology cycles, innovation streams, and ambidextrous organizations: organization renewal through innovation streams and strategic change (eg market push vs technology push; incr vs discont), toward streams of contrasting innovations that must be produced within a business unit over time"......
In Image Guided Surgeries (IGS), incremental innovation is normally not a technology push (technology delivered) but rather a pull (by learning and working... M Friebe,J Traub - 《Current Directions in Biomedical Engineering》 被引量: 5发表: 2015年 Technical Evaluation Report 8: Fully Featured...
Experience the future of family adventures with the Radio Flyer Convertible Stroll 'N Wagon, a marvel of innovation designed to elevate your outdoor excursions. Designed with thoughtful features for both parents and kids, this wagon is equipped with cup holders, a roll-up sun protection can...
4. PULL VS. PUSH - STRATEGIC TECHNOLOGY AND INNOVATION MANAGEMENT FOR A SUCCESSFUL INTEGRATION OF MARKET-PULL AND TECHNOLOGY-PUSH ACTIVITIES [C] . ALEXANDER BREM, KAI-INGO VOIGT International Conference on Management of Technology . 2007 机译:拉vs.推动 - 战略技术与创新管理,成功整合市场拉力和...
Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive-- and autonomy can be the antidote." – Tom Kelley "Perhaps it's time to toss the very word 'management' onto the linguistic ash heap alongside 'icebox' and 'horseless carriage'...
Achieving food security for one million sub-Saharan African poor through push–pull innovation by 2020 Phil Trans R Soc B (2014) (in press) Google Scholar Food insecurity is a chronic problem in Africa and is likely to worsen with climate change and population growth. ‘Push–pull’, based ...