is relaunching its annual Children in Need charity appeal with a new strapline and the first redesign of its teddy-bear mascot, Pudsey, in its 22-year history. Pudsey's fresh look was c... E Kemp - 《Marketing》 被引量: 0发表: 2007年 Pudsey Enjoys a Great Night; Fundraising Stunts ...
The Swarovski crystal-adorned bear sold for the highest amount of money on the night, beating the Tom Ford, Louis Vuitton and Burberry creations."I loved the sparkle of the Swarovski and the design - it's so cute," Fontana told us. "It's not just a teddy, it's THE teddy. It was...