By focusing on activism and its consequences, recent public relations theory has largely ignored inactive publics, that is, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its products, services, candidates, or causes, but are important to an ...
aPublic relations (PR) involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events 公共关系 (PR) 介入建立好联系与公司的各种各样的公众通过获得有利宣传,...
Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations. Introduction Throughout the 20th century, public diplomacy primarily relied on mass media: governments sought to reach international publics through radio, ...
Inactive Publics: The Forgotten Publics in Public Relations. Discusses the nature of inactive publics and their significance for public relations. Locating inactive publics among five categories of publics along the ... Hallahan,Kirk - 《Public Relations Review》 被引量: 122发表: 2000年 Locating ...
This article explores early adolescents’ media channel use to better understand early adolescents as a public relations public. The article offers the results of a national panel survey of early adolescents in sixth to eighth grades (N = 354) who have social media accounts. Our analysis shows ...
aInternational public relations is defined as a concerted effort on the part of the company to generate good will among publics that are essential to the company. 国际公共关系被定义作为被共同安排的努力在公司部分引起信誉在对公司是根本的公众之中。[translate]...
Members of the Public Relations Society of America (n = 403) were surveyed using direct mail and online modes of administration. The results indicate that perceived attributes of publics significantly influence public relations strategy use in organizations. In addition, attributes of publics were ...
A growing area of public relations research is focused on understanding, explaining, and predicting how various groups of people will communicate and act in the context of high-profile social movem...
Therefore it is clear from an empirical point of view that with the widespread introduction of the Internet the public sphere might face further transformations. In earlier stages of Internet research, various scholars formulated optimistic as well as pessimistic positions towards the interconnections ...
The doing of intimacy online also doubles as labour in the sense that it produces valuable attention and data. The political challenge, they suggest, is to imagine and cultivate public intimacies where both the relations and performative practices and their infrastructure are publicly held. 展开 ...