Journalism Vs Public Relations 作者:Mukonyora, Bernadette Mazarura 页数:104 ISBN:9783639364705 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 我要写书评 Journalism Vs Public Relations的书评 ···(全部 0 条)
A career in public relations has no defined career path. An individual can obtain a degree in a number of different fields such as public relations, communications, marketing, journalism, broadcasting, or political science. Professionals in PR must havesoft skills, including strong written and oral...
PublicRelations StrategiesandTactics Dr.ZhaohuiYu ProfessorSchoolofBusinessAdministrationMarch4th,2015 于朝晖教授简历 •复旦大学工商管理博士后•上海外国语大学法学博士•上海外国语大学管理学教授•公共关系专业硕士生导师•跨文化沟通专业硕士生导师•香港大学访问学者•美国富布莱特高级访问学者•研究领域：...
Public RelationsSexual HarassmentFitzpatrick is an assistant professor and head of the public relations department at Southern Methodist University and Rubin is a professor of journalism at California State University, Northridge.doi:10.1016/0363-8111(95)90037-3Kathy R Fitzpatrick...
The debate between the DIY model vs. in-house vs. hiring a PR agency Anytime a company expands their marketing outreach efforts, no doubt there will be a great deal of discussion on which way to go. Should we hire a public relations/social media firm? Perhaps we should investigate hiring...
3、lations Challenges Public relations as Process: RACE Other terms for public relations The components of public relations Public relations and journalism Public relations and advertising Public relations supports marketing An integrated perspective Careers in public relations The value of public rela 4、...
Journal of public relations anxiety and uncertainty management in an intercultural setting : The impact on organization – public relationships Turk, J.V. (1985), "Public relations in state government: a typology of management styles", Journalism Quarterly, Vol. 62 No. 2, pp. 304-15... L ...
Handbuch der Public Relations Peter Szyszka 77 Accesses Zusammenfassung Absatzbezogene PR-Arbeit ist ein in der PR- wie Marketingforschung vernachlässigter Gegenstand. Diese mangelnde Wertschätzung steht in Widerspruch zum dessen Stellenwert in der Marketingpraxis und im Leistungsportfolio von ...
Dirk C. Gibson is an assistant professor in the Department of Communication & Journalism at The University of New Mexico and Mariposa E. Padilla is a legal assistant in Albuquerque, New Mexico.Dirk C. Gibson and Mariposa E. PadillaPublic Relations Review...
VS Freimuth,JPV Nevel - 《J Commun》 被引量: 16发表: 2010年 The Social Construction of Illness: Illness and Medical Knowledge in Past and Present (Book). (2009). "Health news agenda building: Journalists' perceptions of the role of public relations". Journalism & Mass Communication Quarterly...