Public relations is a critical part of any company's marketing strategy. Many purchasing decisions are based on word-of-mouth recommendations from friends and family. This means the quality and frequency of your PR efforts will have a direct impact on the success of your marketing campaign. 6...
战略公关 理论,方法与例证=Public Relations Strategy:Theories,Methods and Examples上海交通大学出版社战略公关 理论、方法与例证=Public Relations Strategy:Theories,Methods and Examples寇玉琴
A good public relations strategy is used to obtain the desired public relations and organize strategic decisions, thereby finding the best way to reach the target audience. A public relations plan constitutes the knowledge of the intended audience, how to get the intended audience, and how to ...
Marketing in Practice Dr. Kathleen Dixon Donnelly 17th May, 2011,Public Relations,Marketing Communications,Personal Sell
The public relations strategy attracted media attention and resulted in a huge success as Google raised $7.5 million. Paramount Pictures The Ring Publicity Stunt Paramount Pictures, to promote its new horrorfranchise, The Ring, and to get more user attention, took a step forward and planned a p...
Learn what public relations is. Explore examples of public relations, PR program planning, and what spin doctoring is and what its relationship to...
Generic descriptions:Some of the job responsibilities are stated in a generic fashion. Providing more detail about the specific tasks and their outcomes can make these sections more impactful. For example, detailing what the "new public relations strategy" entailed and its results would offer more ...
These examples suggest there are endless opportunities to tap into the consumer appeal of the past. Nostalgia & Content Creation? If you're wondering how to apply nostalgia in your editorial strategy, there is no single, silver bullet answer -- per usual. It (always) goes back to how well...
This fully updated second edition of Public Relations Strategy is designed to challenge readers, introducing them to the intense discussion that is currently taking place on the nature of public relations and its role in developing and supporting management strategy. The book links models and theories...
public relations is a one-way channel that imposes information in an attempt to have a more favorable public image. Communications may be more rooted in the two-way functionality of receiving feedback and making changes based on information collected. In general, most companies...