Believable.Because publicity is seen to be more objective, people tend to give it more weight and find it more credible. Paid advertisements, on the other hand, are seen with a certain amount of skepticism, since people that companies can make almost any kind of product claim they want. Emp...
crisis and recall, this study aims to extend the current knowledge on crisis situations by adding the intentionality dimension and try to understand whether it alters the consumer perceptions despite the protective powers of reputation, through an experimental study where two factors (reputation and int...
The outcomes reported by the studies (see suppl. file S4) could be categorised into three broad groups: exposure outcomes (e.g. message recall, message comprehension, beliefs about message effectiveness, engagement with message), cognitive outcomes (e.g. knowledge/awareness, attitudes, and beliefs...
Since its productivity is lower, its only benefit from going public is to prevent firm 1 from grabbing market share from it (and to grab market share from firm 1 in the event that it does not go public); recall that we have assumed that firm 2's initial productivity is low enough ...
PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall This research examines the effectiveness of the European 'PP' symbol, recently introduced as a warning of product placement in locally produced ...
Product Recall Crisis Messaging: "Craft crisis messaging for a hypothetical product recall situation. Detail how we should communicate with affected customers, the media, and regulatory agencies to minimize damage to our brand." Employee Misconduct Crisis Strategy: ...
(2013). PP for `product placement' or `puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall. International Journal of Advertising, 32(3), 419-442. doi:10.2501/IJa-32-3-419-442...
I recall directing you to Martyn and Mim’s house at Rous Mill in the hinterland of Lismore. Martyn called me right after you left and said “wow, what beautiful people those two are.” The Friday walkers reacted the same way. Everyone felt you both were such a perfect part of the ...
As organizations continue to evolve in these dynamic times, they need modern tools that can embrace ambiguity and enable people to work where and how they want to in order to be effective. Mic... HI I have been testing the loop now. It appears the ...
Another aspect of public relations can be just as important. When things go bad for a company, such as a product recall, a major product liability lawsuit,bankruptcy, or other potentially damaging situations, an effective public relations initiative can minimize or eliminate the negative fallout. I...