a shift of support to a candidate or position holding the lead in public opinion polls; belief is that the candidate or position is endorsed by many people; people like to support a winner how we form political opinions -personal beliefs-political knowledge-cues from leaders-political opinions關...
People choose which leader to follow and which messages to listen to according to their own values and beliefs Aggregate opinion is also resistant to change 最好的學習方式。免費註冊。 註冊代表你接受Quizlet的服務條款和隱私政策
If we want to know what people take away from the media (and how it may influence opinion) then we measure: Media Reception The best measure of media reception is... Political Knowledge Zaller, Reception Gaps The differences between people who receive one message and do not receive another...
A poll that is taken before voters have cast their votes at the polling stations exit poll public opinion surveys used by major media pollsters to predict electoral winners with speed and precision focus group A small group of citizens - 10 to 40 people - who are gathered to hold conversatio...
單詞卡 1 / 46 PR Exam 3 Part 1 (public opinion and persuasion) Is public opinion a powerful force? 點擊卡片即可翻轉 yes