Psychology plays an especially significant role in the study of consumer behaviour, as it applies scientific research of human, social, cognitive and emotional factors in order to better understand the behaviour of individuals. The paper presents aspects of the use of psychology in contem...
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Glaeser, E. L., 2003, Psychology and the Market, NBER Working Paper 10203.Glaeser, Edward L. 2003. "Psychology and the Market." Cambridge, MA: Harvard Institute of Economic Research, Discussion paper 2023.Glaeser, Edward, 2003, Psychology and the market, Discussion paper 2023, Harvard ...