"Reality Check" features:Help students assess their progress in each chapter and apply the principles to their own course and career planning "Measuring Up" feature:Allows students to do self-assessment and reflect on how the material applies to their lives and educational experiences in the psych...
Media-driven thing-obsession and near compulsive consumption divert vital energies. Ever more advanced technologies draw us further outside ourselves and into devices. Instant access and constant exposure to the subliminal effects of marketing and advertising cultivate unconscious emotions so paradoxical that...
Advertising, Promotions, and Marketing Managers In general, advertising, promotions, and marketing managers focus on creating interest in products and services with the goal of either increasing sales or increasing brand awareness. They study customer sentiments and behavior and devise marketing campaigns ...
I believe most of my teachers are doing a lot of sales and marketing for their clients. These are usually from businesses too busy to sustain their own businesses. Yet many children are engaging and learning new things that need writing and presentations. Many spend as much time watching my ...
They found that about 11.5% of the people showed “greedy” behavior, and this amount doubled in a condition in which the participants were made to feel entitled. Furthermore, about 11.5% showed merely “self-interested” behavior, and only about 1% was purely motivated to harm other (i.e...
In an era where entertainment is effortlessly at our fingertips, one would assume that people are less bored than ever. Yet, reports of boredom are higher now than compared to the past. This rising trend is concerning because chronic boredom can undermin
“Gastrophysics can be defined as the scientific study of those factors that influence our multisensory experience while tasting food and drink.” It’s the intersection of experimental psychology, cognitive neuroscience, marketing, and behavioral economics. Welcome to the dark arts of the culinary wo...
Past research demonstrates that “referring to time typically leads to more favorable attitudes—and to more purchases.”That’s according to Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford Graduate School of Business.Why would selling experience (or time spent) with a product...
(Lepper et al.,2005) and marketing (Gilal et al.,2020), have demonstrated that the degree to which individuals are influenced by extrinsic rewards may change depending on their age. By integrating socioemotional selectivity theory (Carstensen,1992), which posits that attention toward multiple life...
Drug manufacturing companies would love it if we purchased expensive medications based simply on the opinion of their marketing manager. Thank goodness that we have laws against this practice. Thank goodness that we have science that will tell us if medications actually work for humans and not just...