Color has a great emotional impact on a person that comes out via the clothes we chose to wear, decorations to fill our homes, personality, foods we choose to eat and many more ways. It is possible to introduce colors to different areas of daily life to give off more energy, soothing...
The focus in this article is on the psychological effect, or better said, effects, that food colour exerts over the mind and behaviour of the consumer. The review starts by looking at the effect of food colouring on sensory expectations and hence on people’s judgments of taste/flavour intens...
When telling a lie, humans might engage in stronger monitoring of their behavior than when telling the truth. Initial evidence has indeed pointed towards a
From the moment you begin to plan your site design, the psychological effects on the user should be high up on your list of things to consider. Color is a commonly used example, as it’s been known for a long time in marketing that certain colors provoke certain responses. ...
with the negative effects of music, and notably the use of music in psychological warfare (Vietnam) and the use of music as an instrument of torture. Our commentary deals with what was done, and why (to instill fear, disorientate), we do not discuss the resulting psychological effects. ...
Sensory branding dates back to the 1940s when marketers began exploring the role of sight in advertising. At the time, the main forms of visual advertising were printed posters and billboards and research was focused on the effects of various colors and fonts within them. Astelevisionbegan find...
There’s a really great quote that I found onSmashing Magazinethat encompasses the Law of Pragnanz in a single sentence. In other words, humans prefer things that are simple over things that are complicated. It’s much easier to process information that’s presented in a simple manner and pr...
The existing circumstances of lack of objective labo- ratory diagnosis for early detection and curative effect evaluation index may bring about adverse effects in disease prevention such as depression or. As an exploration, this study applied NMR metabolomics in investigating the state of psychological...
Pitt and Casasanto (2020) examined the causal influence of short-time reading activity on the SNARC effect by giving English-speaking participants a text in their native language either with a standard or mirror-reversed orthography. The SNARC effects after reading in a standard and reverse fashion...
due to a hemorrhage, illness or injury, this is sometimes referred to as a “natural experiment.” However, the extent of the damage is then more uncontrolled than in lesion studies in animal experiments. This makes the psychological effects more difficult to interpret (Moll & de Oliveira-Souza...