Segmentation at Sticks Kebob Shop This case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Rich... R Venkatesan,S Gibbs - 《Darden Case Business Communications》 被引量: 0发表: 2017年 Quackery and ...
Demographic segmentationrefers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Psychographic segmentationis a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle f...