主要的promotional mix方式包括advertising, direct marketing,interactive market,sales promotion,public relations和personal selling。通过实施Integrated marketing communications (IMC)整合营销沟通,企业可以产生短期的财务回报和建立长期的品牌价值。 影响promotional m...
主要的promotional mix方式包括advertising, direct marketing,interactive market,sales promotion,public relations和personal selling。通过实施Integrated marketing communications (IMC)整合营销沟通,企业可以产生短期的财务回报和建立长期的品牌价值。影响promotional mix的因素很多,在做决策时,需要综合考虑比如产品性质,产品生命...
营销组合是企业战略实施的核心，分为产品类4Ps和服务业的7Ps，以4Ps为例，它们分别是产品(Product)、价格(Price)、渠道(Place)和推广(Promotion)。产品(Product)是企业战略的关键。确定产品种类、质量控制、品牌定位、包装和配套服务，以满足消费者需求。例如，可口可乐通过丰富的产品线，如Sprint、Fanta...
Borden）在美国市场营销学会的就职演说中创造了“市场营销组合”（Marketing mix）这一术语，其意是指市场需求或多或少的在某种程度上受到所谓“营销变量”或“营销要素”的影响。为了寻求一定的市场反应，企业要对这些要素进行有效的组合，从而满足市场需求，获得最大利润。营销组合实际上有几十个要素（博登...
市场营销组合由四个因素组成,它们构成了正确的市场营销技巧。成功的方法是找到这些变量之间的正确平衡,这取决于企业与企业之间的关系。其余的则取决于客户的要求和企业的目标,基本上每个人都能做到这一点。 为了便于理解,让我们以布丁为例。制作布丁需要各种配料,如糖、面粉、牛奶、水,你可以根据自己的口味改变每种成...
百度试题 题目Which of the following Ps in the marketing mix describes the goods-and-services combination the company offers to the target market? A.priceB.promotionC.productD.placeE.package相关知识点: 试题来源: 解析 C
What are the 7 Ps of Marketing? The 4 Ps marketing mix concept (later known as the 7 Ps of marketing) was introduced by Jerome McCarthy in his book: "Basic Marketing: A Managerial Approach". It refers to the thoughtfully designed blend of strategies and practices a company uses to drive...
Price is a critical component of the marketing mix because (1) consumers are concerned about the value obtained in an exchange. (2) is the only revenue-generating element. Pricing policy This is about dCustomers Perspective 5、of Pricing Price AssessmentFunctional OperationalQualityPersonal/ ...
4Ps of Marketing or the Product Mix is one of the most important and popular theories in marketing. It helps marketers devise a working marketing strategy which focuses on all the major factors which are related to product, pricing, distribution and promotional activities. To be successful in t...
A marketing mix refers to a framework that uses the four Ps of product, price, placement, and promotion. This concept traces back to 1960, when marketing professor E. Jerome McCarthy first published it in a book entitledBasic Marketing: A Managerial Approach. ...