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Brand reputation generates customer interest and provides insight into financial performance.The State of Corporate Reputation and Business Performance Reportfound that 72% of business leaders believe reputation will be a bigger driver of business performance than margin over the next five years...
The journalist calls it “vicarious food shopping” and “a grown-up itch for the lost pleasures of the supermarket experience.” I call it a good reminder of the power of brand reputation and the depths of consumer loyalty to beloved food products. Yet, the relationship could be ...
Safeguarding Reputation: Brand Protection in Healthcare Whether aiming to be a brand of choice or simply to avoid the damage caused by bad reviews and negative media scrutiny, brand protection is increasingly important to healthcare teams. Becoming known as a great place to work starts by ...
Brand protection is crucial for businesses as it safeguards integrity, reputation, and brand value. Companies ensure the integrity of their brand identity by actively monitoring and defending against trademark infringement, counterfeiting, and unauthorized usage of trademarks, logos, and intellectual property...
Brand abuse is the unauthorised or illegal use of a brand or trademark by bad actors that can damage the reputation or integrity of the brand. Examples include: Counterfeit products or using a brand name or logo without permission False or misleading claims about a brand or its products or se...
Brand Protection Our services, solutions and experts protect and support your brand against the challenges of daily business and emerging threats. Trust Your Brand Reputation to the Supply Chain Experts Brand reputation takes years to earn and potentially days to destroy. Our technology, solutions and...
In terms of enhancing the international reputation of the "Invest in China" brand, Cai said that strengthening IP protection is not limited to the interests of foreign enterprises, but also helps to enhance the innovation confidence and international image of local Chinese enterprises. In the ...
Trademark owners who actively enforce their rights maintain the integrity and reputation of their brand. How to Choose a Strong Trademark If you're launching a new business, product, or service, you should choose a trademark with the strongest legal status. For example, a generic term such...
Brand protection software and services and anti-counterfeit technology designed to protect your brand, reputation, and customers.