Programmatic advertising is an automated process to buying digital advertising. This guide breaks down how programmatic marketing works and what marketers and advertisers need to know to get started.
Get the latest EMARKETER data in this guide to programmatic advertising where we explore ad types, market trends, channels, buying processes, and more.
It’s also why more marketers are looking to learn programmatic advertising, which is where this programmatic advertising 101 guide comes into play. With this guide, you can get a beginner’s breakdown of programmatic marketing, from how it works to how to improve its performance. Keep reading...
Programmatic advertising has already become a game-changing technology for many companies. It revolutionized creating customer profiles, targeting, setting and monitoring campaign metrics, testing ads, and optimizing ad inventory. Today, a company can achieve much more for the same money – with the h...
Now you know what programmatic advertising is and how it works, the next step is to put it into practice. For the best results, you need to follow a tried and true process. Step 1 – Set clear objectives As with most marketing efforts, it’s good to begin with the end in mind. Ask...
Programmatic Advertising HOW WE DO IT To assure relevance and drive results, we utilise an audience-first approach when planning and executing display campaigns, including Premium, Native Ads and Programmatic. We craft strategies around the client’s target audience and campaign goals, based on a ...
In this guide, we will discuss what an ad exchange is, how it works, and why it matters for programmatic advertising. So What is Programmatic Advertising? Programmatic advertising means that ad space online is bought and sold automatically via smart algorithms and the use of ...
Mocentric is a top marketing agency, using the latest in programmatic ads, geofencing and OTT advertising to help your business succeed.
How programmatic advertising works First, marketers use programmatic advertising software to set up campaign parameters like target audience, budget, and geographical reach. The platform then connects with online publishers who want to sell ad space and traffic. Data software quickly sorts through the ...
This is the principle by which the entire retargeting system works. How to set up retargeting Each platform technically configures retargeting differently, but the principles and targeting strategies for such advertising are always similar. We've tried to put together media plan steps that will work...