Farris, P.W. and Moore, M.J., 2004. The profit impact of marketing strategy project: retrospect and prospects. Cambridge: Cambridge University Press.P.; y J. Farley (2004) "PIMS: Vision, achieve- ment, and scope of the data" en Farris y More (eds.) The Profit Impact of Marketing ...
The Profit Impact of Market Strategy (PIMS) framework is a powerful tool for businesses seeking to enhance their strategic planning and improve profitability. By understanding the key components, processes, and challenges of PIMS, businesses can develop effective strategies to leverage this framework. I...
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(i.e., relative perceived quality, relative market share, relative capital intensity, and relative cost), and the strategy it follows (i.e., pricing, research and development spending, new product introductions, change in relative quality, variety of products/services, marketing expenses, ...
PIMS – Profit Impact of Market Strategy - markstrat-eks:PIMS–利润影响市场strategy -商战模拟实例.docx,PIMS – Profit Impact of Market Strategy The Profit Impact of Market Strategies (PIMS) is a comprehensive, long-term study of the performance of strat
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Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of ... PW Farris,MJ Moore - 《Profit Impact of Marketing Strategy Project Retrospect & Prospects》 被引...
A profit maximisation strategy, however, will also consider the cost of production in opening for another hour. This might include additional work, paying additional staff costs, and increasing utility bills. If it costs the business more to open the store for an additional hour than the addition...