MC systems exist for a wide range of products including ones that are primarily matters of subjective taste (e.g., sneakers and jewelry; “taste domains”) and ones that are largely matters of objective quality (e.g., personal computers and audio systems; “quality domains”). The ...
Currently, two (or even more) well-established “internally consistent but mutually exclusive schools” exist (Pelletier et al., 2015). Each of these schools claims that there is “general agreement in the literature” (Weidema et al., 2020) that supports their modeling choices over the rest ...
inform them of new products and services.** *June 2012 BPA Brand Report **2011 National Driller Reader Preference/Profile Study Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels....
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