Mittelman, MauricioUniv Torcuato Di TellaAndrade, Eduardo BEscola Brasileira Adm Publ & EmpresasEuropean journal of marketingMittelman, M., Mittelman, M., Andrade, E.B., & Andrade, E.B. (2017). Product order affects consumer preferences for variety bundles. European Journal of Marketing, 51(5...
It is an essential consumer product in our life. The appearance of a pair of shoes is beautiful, comfortable and wearable. It is a factor that many consumers consider when buying. Therefore, most of the complaints about footwear products are focused on glue, bottom and so on. However, not ...
The simulations for the static models show that an increase in the quality cost hurts the manufacturer more than the retailer; whereas an increase in elasticity positively affects the manufacturer in larger magnitude than the retailer. The multi-period model for the single product quality addresses ...
crisis and recall, this study aims to extend the current knowledge on crisis situations by adding the intentionality dimension and try to understand whether it alters the consumer perceptions despite the protective powers of reputation, through an experimental study where two factors (reputation and int...
First, the findings contribute to extant literature by underlining the mechanisms by which quality affects price. Quality exerts three effects on price: The cost effect on the supply-side and the sales and markup effects on the demand-side. On the supply-side, greater quality brings costs up,...
Attribution theory provides the framework for predicting consumer responses to product failures. Study 1 surveyed reasons for and reactions to product failure and Study 2 manipulated reasons in an experiment. Reasons for product failure ... VS Folkes - 《Journal of Consumer Research》 ...
environmental cues could be thought of as consumer-accessible perceptions (Eroglu et al.,2003; Vrechopoulos & Siomkos,2002). These characteristics may include communal homogeneity or reciprocity in various circumstances. Community reciprocity, as a sort of ambient cue, affects consumers’ purchasing de...
Monica Toriello:If you’re an executive in the consumer industry, you are almost certainly looking to boost sales, improve margins, and make your business more sustainable—all of which are getting harder to do. What if your company could do something that ...
Many consumer decisions are assisted by product recommendations. When retailers provide such recommendations, there is an inherent tension between (1) pres
We note that for supply-based scarcity, the effect on consumer purchase intentions for experiences is approximately three times greater than demand-based scarcity, and time-based scarcity only marginally affects the purchase intentions of experiences. We suggest that for experiences, because of their ...