根据第一段第一句Product placement (植入式广告) is a form of advertising in which a company pays a content creator to place its products on the set of a movie,TV show or music video.(植入式广告是一种广告形式,公司向内容创造者支付费用,将其产品放在电影、电视节目或音乐视频中。)和最后一句With...
对一般英语学习者来说，学习英语product placement,or advertising placement(广告植入：不是implantation)有两大“难点”：难点1：他们就算现在“死记硬背”product placement，可实际上，到真正“运用”时，绝大多数人还是无法“想起”product placement，尤其是placement这个词。而对于“习惯”用中文学英语，记英语的人...
Product placement(植入式广告)is a form of advertising in which branded goods and services are featured in a video production that targets a large audience.Also known as“embedded advertising,"product. placements can be found in movies; television shows, personal videos,radio, and - less commonly...
内植入式广告 in-game advertising; IGA 游戏植入式广告 in-game advertising; IGA双语例句 1. It was the first movie to feature onscreen product placement for its own merchandise. 这是第一部为自己的商品做银幕植入式广告的电影。—— 《柯林斯英汉双解大词典》 2. The application in economics is ...
ProductPlacement • ProductPlacement,referstotheproductsandservicesthetypicalaudio-visualbrandsymbolsintotheProductinawayofadvertising,filmandtelevisionorstagetotheaudiencequiteimpressed,inordertoachievemarketingpurposes.（产品和服务的典型的视听品牌符号为一种广告产品，影视 或舞台给观众留下了深刻的印象，以达到促销...
Product placement is a form of advertising in which a company pays a director to place its product on the set of a movie or TV show.It isn't new. The oldest examples date all the way back to the invention of motion pictures, when the Lever Brothers' Sunlight Soap appeared in the Luni...
英文:Nowadays, variety shows also cleverly integrate product placement to increase the commercial value of the program. 英文同义表达: Branded Content Integration:这个词组强调了品牌内容与媒体内容的整合,与产品植入有相似的含义。 Embedded Advertising:这个表达侧重于广告被“嵌入”到...
D Product placement (植入式广告) is a form of advertising in which a company pays a content creator to place its products on the set of a movie, TV show or music video. The oldest examples of products appearing in films date back to the production of a French motion picture in 1896. ...
The primary advantage of product placement with regards to consumers is that the produced media becomes cheaper. Because it contains elements from both advertising and PR, It provides a benefit mix of the two elements, since the advertiser keeps some control over the message exposed to the ...
(2005), "A comparison of consumers' responses to traditional advertising and product placement strategies : implications for advertisers", paper presented at the AMA Winter Educators' Conference, San Antonio, TX, 11-14 February.Daugherty, T. and H. Gangadharbatla (2005), "A ...