Reading: Product Marketing in the Marketing MixThe Role of Product MarketingProduct marketing is the function of understanding the target customer’s needs, and promoting and selling the product to the target customer. In many organizations this is a different function from product management, w...
The packaging also impacts the role of product in the marketing mix. Typically, the packaging should be attractive so that it will catch the eye of consumers. At the same time, the packaging should be user-friendly, in that the shape is easy to carry and can be opened with relatively lit...
The marketing mix of your product(s) is (arguably) the most important of all the mix elements. And product is key in the development and creation of customer value; which is vital for growth in your sales and the sustainability of your business. ...
The depth of a product mix refers to the number of distinct items in a product line. For example, the fruit-processing firm's line of pie fillings might include apple, cherry and strawberry; it could be deepened further with sugar-free varieties. Adding depth to a line is a common means...
2. Price Mix: Price mix is another important element of marketing mix. It is considered as very critical element. Price can be defined as the economic value of product normally expressed in form of money. ADVERTISEMENTS: The price of product should be set in ...
capture more value fromourproduct mix. southgobi.com southgobi.com 隨著我們完成基礎設施的 投資,預期將從我們的產品結構獲取更高價值。 southgobi.com southgobi.com In addition, for the average country the number of countries exporting a similarproduct mixincreased from ...
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. What is product marketing mix? What is product development? What is marketing? How do these product and marketing elements fit in your marketing, and business, plan? Search This SiteCustom Search And why is it important to understand your product's life cycle from a small business marketing...
9. Impact of Other Elements of Marketing Mix: Over and above these factors, other elements of marketing mix such as price, promotion, and distribution are also equally important in designing product mix. Company tries to maintain consistency among these all elements to carry out marketing activiti...
PM--Chapter09Product-Mix Strategy(营销原理)Ch.9:Product-MixStrategy Chapter9 Skip MarketingConsiderationsinFashion(p.258-259)ProductMix/Assortment isthesetofallproductsanditemsthataparticularsellerofferforsalestobuyers.Productline:abroadgroupofproducts,intendedforessentiallysimilarusesandhavingsimilarphysical...