Marketing在Tech企业主要有3大方面,一是Marcom(Marketing Communications),包括Brand Marketing和PR;二是tech公司特有的Demand Generation,也就是通过各种各样的网站、social media来获客;三就是Product Marketing。 下图比较清晰地展现了什么是Product Marketing: Product、Marketing、Sales三个领域交集出来的一种职能,就是Pro...
Eventually, Nichols discovered a demand-generation marketing strategy that worked for Glade Optics. If you’re struggling with your own demand generation strategy, you’re in the right place. Learn what demand generation is, strategies you can use, and how to measure them. Click here to start ...
new product or innovation: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. It helps understand market dynamics and plan marketing strategies.When analyzingmarket adoption patterns, targetingcustomer segments, or tailoringmarketing strategiesandcommunicationto different stages of ...
A tech business model is made of four main components: value model (value propositions, mission, vision), technological model (R&D management), distribution model (sales and marketing organizational structure), and financial model (revenue modeling, cost structure, profitability and cash generation/...
职位描述 IC CPU SoC We are on the lookout for a product manager to join our product marketing Team. You will be responsible for all customer and partner engagement activities for these key market segments. Our mission is to grow demand for Arm China’s current products & services, while def...
Ensuring a successful product launch relies heavily on your marketing: the more people who know about it, the better the odds of selling out. But to achieve optimal results, you need to promote your product and its launch. After conducting market and customer research, use it to develop a...
You’ll need a marketing plan to get the word to potential customers, support existing users and ensure that manufacturers continue to deliver new products. It’s the final stage of the product development process, but it does not end until the product reaches end of life. Best Practices for...
Product Marketing: Product Marketers with a desire to have more influence in shaping the product often migrate to the Product Management function. Customer Success: Customer facing functions like Solutions Architects, Customer Success Managers, and lead Support techs who’ve developed a strong understandi...
Marketing and CX expert, Jay Baer, interviews sales experts on how to increase sales velocity and move prospects toward a decision. Digital Sales Mastery Series Powerful, proven principles. Dive head first into the wide world of digital sales with international keynote speaker and digital sales...
The maturity stage of the product life cycle is the most profitable stage, the time when the costs of producing and marketing decline. With the market saturated with the product, competition is now higher than at other stages, andprofit marginsstart to shrink. Some analysts refer to the maturi...