Ansoff的产品/市场方格理论,尽管已经问世很多年,但它指导企业成长与战略发展方面的价值仍然是很明显的。 产品/市场方格也往往被称作:Ansoff矩阵(Ansoff Matrix)、产品市场扩张方格(Product Market Expansion Grid)、成长矢量矩阵(Growth Vector Matrix)。Derek F. Abell提出了Three Dimensional Business Definition[三维商业...
摘要: 在营销学中同学们常遇见的安索夫矩阵Ansoff’s Matrix,也叫做产品市场网格Market/Product Grid, 它是由策略管理之父安索夫博士于1975年提出的,它以产品和市场作为两个基本维度,区别出四种产品/市场组合和相对应的营销策略,是应用最广泛的营销分析工具之一。 在营销学中同学们常遇见的安索夫矩阵Ansoff’s Matrix,...
The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product / market Ansoff Product Market Growth Matrix
1 ANSOFF’SPRODUCTMARKETMATRIX TheAnsoffProductMarketMatrixprovidesaframeworkforthinkingaboutdifferent optionsforgrowth.Inessence,thematrixisbuiltaroundtheideathatagrowth strategymayfocusoneitherexistingornewproductsandeitherexistingornew markets.ThisMatrixproducesfourbroadgrowthstrategies. First,marketpenetration.Market...
Ansoff Matrix is a business strategic management tool that helps a business determine its product and market growth strategy. Ansoff matrix has four sections to show each impacting ways that businesses can grow. Using the Ansoff Matrix enables determinin
AnsoffsProductMarketMatrix40196541-Angelfire 系统标签: marketproductangelfirematrixurrentshare K.AndriotisAppendices -A1- APPENDIXA:MARKET/PRODUCTSTRATEGICOPTIONS Ansoff’sProductMarketMatrix(1965) Ansoff(1965)developedaframeworkforthestrategiesofmarketandproduct developmentthatafirm(ordestination)canadoptinregardtoinn...
The Ansoff Product-Market Growth Matrix 青云英语翻译 请在下面的文本框内输入文字,然后点击开始翻译按钮进行翻译,如果您看不到结果,请重新翻译! 翻译结果1翻译结果2翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 正在翻译,请等待......
Ansoff Market / Product Matrix Excel Template The Ansoff Product / Market Matrix Template, also known as the Ansoff Growth matrix is a tool that helps businesses decide their product and marketing strategy. The Ansoff Product / Market Matrix Template is available for MS-Excel, PowerPoint and MS...
免费注册 欢迎来到12manage论坛。在此讨论中,我们交流有关Translation-Ansoff Product-Market Matrix的想法。 ❗立即注册以访问 12manage。完全免费。 按日期发表评论▼ 评分 Gordon Lu Consultant,Canada 0 开发与延伸 对于已存在中文(汉语)中的既有术语,演习了广泛接受的习惯用法,所以会出现您指出的这种情况。事实上...
A framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician na