Share article Once you’ve identified the right companies, use your storytelling and communication skills to be your own evangelist, showing how your track record makes you the best product manager for the role. Talk to as many product managers as possible to determine how they got to where th...
Product management is a role primarily comprised of soft skills and strategy, which, at first glance, would make it challenging to measure quantifiably. But for a job that is all about moving the needle on vital corporate metrics, there must be some way to measure their performance and put ...
This essay is derived from an ignite talk I gave atHow to Build Great Products: Insightson April 12, 2013 in San Francisco. Here are the slides from that talk: Special thanks to:Anand Rangarajan, Andrew Oplinger, Dylan Salisbury, Jordanna Chord, Joseph Smarr, Mike Carrato, Patrick Doyle,...
In the dynamic world ofproduct management, the ability to navigate toward success hinges on a vital compass: key performance indicators (KPIs). Product management KPIs are metrics that quantify the success of a product. They guide every strategic decision and ensure alignment with project goals. Fr...
Product managers bring all of these disciplines together and coordinate the delivery of a new product to the market. If you want to know how to become a product manager, this article is for you. If you aspire toward product management, you better be ready to solve difficult problems, come...
How to bring product management into your organizationMatt LeMayMary Treseler
How to structure a product team in the best way A product team cannot be structured with a one-size-fits-all strategy. It requires cross-functional collaboration between product management, user experience, data analytics, marketing, and sales teams. Your team's organizational structure depends on...
Want to become a product manager? These 6 steps will help you start your career in product management and be successful in this exciting field.
product managers havea proven record of displaying soft skills, bringing specific examples to the negotiating table. Explain how you will not only check the boxes in the job description but elevate yourself and the role to add even more value, particularly if you’re pursuing a management ...
Here is a process on how to become a principal product manager: Step 1. Obtain Certification in Technical Product Management While the path to principal product manager doesn’t have to include technical product management, getting certified in technical product management is a wise step. The deman...