Companies add new items to their product lines, sometimes referred to as a product-line extension, to introduce brands to new customers. Consumers who have no interest in a company's sporting goods, for example, might be more interested in buying its product line of energy bars or sports bev...
aSettings File 设置文件[translate] aThe brand will be used for multiple line extensions, similar to the way the FedEx brand supports multiple product lines. 品牌为多条线路引伸将使用,相似于方式联邦快递公司品牌支持多个产品系列。[translate]
aLine extension means that the parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand. 线形延伸意味着父母品牌用于烙记在父母品牌当前为服务的产品类别之内瞄准新市场段的一个新产品。[translate]...
Overall, a brand extension involves expanding the company into new product categories where it’s less known. A line extension is when the brand creates a variation of an existing product to target new customer segments. Product line extension examples Now that you have an idea of what line ...
need to be mindful not just of the incremental cannibalization or stimulation of sales of products that are immediate neighbors of an extension to the product line, but also the effect of such an extension on the brand equity in other, possibly quite different, parts of the product line. ...
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This starter guide will walk you through examples and tips on creating a product line extension strategy, so you can build a more profitable business.
The Bottom Line A white label product bears the branding and logo of a retailer although it’s manufactured by another party. The manufacturer labels the product according to the retailer’s wishes rather than using its own brand or logo. These products are commonly labeled with the retailer’...
1、负责企业售后服务平台的需求收集、分析和管理,识别有效需求并通过IT实现落地; 2、负责公司相关领域业务流程梳理和优化,识别现有流程中存在的问题、提供优化建议方案,组织或推动业务部门完成流程优化工作;BOSS直聘BOSS直聘3、负责公司内相关领域信息化项目管理,包括项目准备、实施和验收全过程的相关管理工作; 4、负责持续...
Business segment requirements (e.g. enterprise vs SMB) Relevant solutions will differ by audience. C-level executivescare about broad business solutions, often characterized by well-funded strategic business initiatives - things that help them improve productivity, reduce cost, or deliver value faster ...