By the way — there’s a lot to coordinate when you’re planning a product launch, even a simple one. The product launch plan template in myNew Product Launch Strategy Builder PDFwill help you keep it all organized. It’s free! Register below and I’ll send it to your inbox. How to...
First, start with the date you want to launch your new product. How long before your product launch do you want to start teasing the launch? You have between now and the day of your first teaser post to complete your entire launch plan and get it ready. Don’t rush, though—you don...
Now you know the basic steps involved in planning and executing your product launch marketing plan. In order to do this successfully, you’ll need to use the right marketing tactics to generate buzz around the product launch and reach yourtarget audience. The tactics and marketing channels you ...
Hard launch: Release a product to all potential customers on a specific, pre-announced date. It can include a publicized event that you announce in advance through a press release. You can also generate anticipation by offering promotions like a wait list, pre-order option, or launch day disc...
You’ve put time, sweat, money, and maybe a few tears into developing a new product. Now, you need to plan a product launch that will reach your target audience and drive sales. This comprehensive guide will cover the 14 most important steps of a successful product launch plan. I’ll ...
Centralize your launch plan: Leverage a work management platform to outline every launch detail and deadline in one place, so your whole team has easy access to the information they need to be successful. Standardize the launch process: Build automated, repeatable workflows so you can kick off...
How to Create Your Product Launch Plan Once you have all your launch ingredients ready, you need to figure out a logical and practical progression of steps in which to implement your launch. Let’s take a look at each of these steps, in order. ...
Now you’re ready to create a product launch marketing plan Follow these seven steps Identify customer needs You can’t prepare a good marketing strategy if you don't understand the requirements of your target customers. Conduct surveys and market research to understand what features in your produ...
A product launch is when a retailer introduces a new product into its online or physical store. It’s a coordinated plan that defines the steps you’ll take to bring the product to market. A launch plan also involves how you’ll promote the product for months afterward to gain traction an...
"Plan for the worst" With so many variables, it would be foolish to suggest you can always be fully prepared for anything. However, by reviewing the risks and defining steps to mitigate them you will be able to remain in control of each stage of your launch, even if the unexpected happe...