Pre-launch phase:This is the research phase, where you perform in-depth research into the product and the market it’s being launched into. This step is all about establishing a marketing strategy roadmap and understanding what marketing channels and tactics you’ll use to pull off the product...
Equally, competition has never been as fierce. To successfully launch your product online, you need a winning product launch marketing plan. For a successful launch, product marketers need to work with marketing communications experts so that the benefits of the new product are carefully positioned...
After conducting market and customer research, use it to develop a marketing campaign. Here's what to do: Decide on your budget and launch day Choose the outlets to use (social media, podcasts, guest blogs, paid ads) Select your offer (BOGO, freebies, discounts) Consider partnerships (soc...
Product launch marketing is much easier if you already have returning online visitors, eager to discover new offers, read timely blogs and engage with your launch marketing campaign. Increase your follower-base across all social media channels by promoting your content marketing assets, teasing a ...
Your product marketing campaign can include email marketing, blogs, SEO, social media platforms like Facebook, Instagram, and Twitter, or mobile marketing. Decide on the format of your content, whether it’s text, video, or audio. Create a pre-launch campaign with a “coming soon” page whe...
Step 4: Launch the product By the time your brand is ready to launch the product, product marketers should have a plan ready with tactics from other teams that include, but are not limited to, social media, content marketing and sales enablement. This go-to-market strategy should have speci...
If you plan a virtual-only product launch, consider influencer marketing to reach a specific target audience outside a defined geographic area. For example, a company that sells DIY candle-making kits might contract with a social media influencer in the crafting space for a series of social med...
The product launch process occurs after the product development phase and involves collaboration among various teams, including marketing and product marketing, sales, product development, and customer support. Here’s how it works. Step 1: Conduct audience and market research ...
marketing. The results speak for themselves. We knew we had a winning partnership right out of the gate once LPM delivered a customer-focused “storytelling” eBook that served as a lead asset for a go-to-market campaign. The eBook brought in a record number of leads (top of funnel) and...
Communication: Which social media channels can we use for our product marketing and how much will they raise brand awareness? Can we get the app store to promote us? Do our communication efforts impact our bottom line? Launch activities: Will our “refer a friend” campaign raise brand awarene...