Product examples in marketing - At the height of Nike's first growth blast, they tried without fear that other companies wouldn't do it. They failed. Sometimes on a large scale. In the 1980s, they tried to enter the casual shoe market. And it lags behind Reebok in the UK, America's...
Product marketing examples: The good You don’t have to be a big brand with a big budget to apply the tips and takeaways from these great product marketing examples. Read on and get inspired! 1. Apple’s Mac vs PC campaign You can’t have a product marketing conversation without mentioni...
Product marketing examples Here are five examples of brands that developed successful product marketing strategies. Case study Mattel increases product sales targets with sponsored ads Mattel and their media agency, iProspect UK, increased product sales in Europe with sponsored ads. By focusing on refin...
Let’s dissect some product marketing examples to understand, implement, and improve your product marketing strategy. 13 Examples of Amazing Product Marketing In this list, we have curated good and bad product marketing examples from startups and MNCs—filled with learnings and takeaways for 2024....
However, the best way to find the winning formula is to practice—and don’t just take these product marketing examples at face value. Take some time to research these examples in more depth. Try to pinpoint exactly what worked well—and what didn’t. (It could set you up for a perfec...
Why do these releases drive us to instantly reach for our credit card information, almost like a reflex? According to experts who study consumer behavior and marketing, it all comes down to the scarcity principle.” In other words, people don’t want to miss something special, prompting them...
Examples of Unsought Goods Life insurance companies Life insurance is an unsought good, as customers typically do not think about it until they need it. Companies likeMetLifeandPrudentialoffer life insurance policies to customers who want to protect their loved ones in the event of their death. ...
In real-world companies, here are some examples of product differentiation: Example #1: Emirates Emirates, one of the world’s leading airlines, focuses on providing its passengers with amazing travel by offering its services at premium prices. They don’t try to compete on affordability like ...
9 Product Marketing Strategies to Grow Your Business You’ve seen a couple of examples. From these, you see how some of the biggest businesses in the world execute product marketing. How can you take this insight and apply it to your business or clients, though? Let’s discuss the differen...
5 most important product marketing metrics and KPI’s How to establish a product marketing strategy from scratch in 8 steps 9 best practices for Product Marketing 5 Best examples that managed to rock their Product Marketing First, let's look at what a product marketing strategy actually is. Wha...