Product examples in marketing - At the height of Nike's first growth blast, they tried without fear that other companies wouldn't do it. They failed. Sometimes on a large scale. In the 1980s, they tried to enter the casual shoe market. And it lags behind Reebok in the UK, America's...
Product marketing examples: The good You don’t have to be a big brand with a big budget to apply the tips and takeaways from these great product marketing examples. Read on and get inspired! 1. Apple’s Mac vs PC campaign You can’t have a product marketing conversation without mentioni...
Product marketing examples Here are five examples of brands that developed successful product marketing strategies. Case study Mattel increases product sales targets with sponsored ads Mattel and their media agency, iProspect UK, increased product sales in Europe with sponsored ads. By focusing on refin...
Great examples of product marketing strategies Uber Uber entered the market in 2008 with a mission to solve the growing cab availability problem. Back then, cab drivers were unavailable where and when people needed them, and people also needed to go to specific taxi stands or book in advance ...
There’s a reason whystorytelling and content marketing are related. Stories draw your customers in and help them visualize what it would be like to own your product. Not only that, stories help foster an emotional connection between the customer and your brand. This matters because, as researc...
Product line extensions need to be carefully researched to ensure they will actually serve an unmet demand in the marketplace, without drastically reducing sales of the company's current products. The National Marketing Federation suggests a four-step process: determining the specific needs of customer...
Examples of product attributes Name Product features Size Color Marketing claims Materials Country of origin From materials to marketing claims, here are examples of product attributes: Name Your product’s name helps establishbrand recognitionand differentiates it from competitors. It should be memorable...
Photo courtesy of:Neuroscience Marketing > Oddly enough, curated bundles can seem like a deal to a consumer even when it isn’t saving them any money. Examples of product bundling Now let’s look at some product bundling examples you can learn from and implement today. ...
Finally, product concepts can also support ongoing marketing strategies, as markets and/or maturity develops, new product concepts can keep customers interested and engaged in the next big thing.Research the concept to verify it against your customer market...
This visual shows all the potential interactions that can be used during a product launch campaign. You can use it as a visual checklist of what’s required. Keep reading to the end to see examples of it in practice. Why do you need a product launch marketing plan?