Product examples in marketing - At the height of Nike's first growth blast, they tried without fear that other companies wouldn't do it. They failed. Sometimes on a large scale. In the 1980s, they tried to enter the casual shoe market. And it lags behind Reebok in the UK, America's...
Product marketing examples: The good You don’t have to be a big brand with a big budget to apply the tips and takeaways from these great product marketing examples. Read on and get inspired! 1. Apple’s Mac vs PC campaign You can’t have a product marketing conversation without mentioni...
Let’s dissect some product marketing examples to understand, implement, and improve your product marketing strategy. 13 Examples of Amazing Product Marketing In this list, we have curated good and bad product marketing examples from startups and MNCs—filled with learnings and takeaways for 2024....
Product marketing examples Here are five examples of brands that developed successful product marketing strategies. Case Study Mattel increases product sales targets with sponsored ads Mattel and their media agency, iProspect UK, increased product sales in Europe with sponsored ads. By focusing on refin...
Examples of Unsought Goods Life insurance companies Life insurance is an unsought good, as customers typically do not think about it until they need it. Companies likeMetLifeandPrudentialoffer life insurance policies to customers who want to protect their loved ones in the event of their death. ...
However, the best way to find the winning formula is to practice—and don’t just take these product marketing examples at face value. Take some time to research these examples in more depth. Try to pinpoint exactly what worked well—and what didn’t. (It could set you up for a perfec...
Product Category Marketing Examples 1.Fenty Beauty Product category: Skincare Admittedly, it helps to have singer and business powerhouse Rihanna at the helm. But Fenty Beauty innovated the idea of foundation makeup "for all." Its commitment to inclusivity made the brand an instant hit. ...
There’s a reason whystorytelling and content marketing are related. Stories draw your customers in and help them visualize what it would be like to own your product. Not only that, stories help foster an emotional connection between the customer and your brand. This matters because, as researc...
This visual shows all the potential interactions that can be used during a product launch campaign. You can use it as a visual checklist of what’s required. Keep reading to the end to see examples of it in practice. Why do you need a product launch marketing plan?
Great examples of product marketing strategies Uber Uber entered the market in 2008 with a mission to solve the growing cab availability problem. Back then, cab drivers were unavailable where and when people needed them, and people also needed to go to specific taxi stands or book in advance ...