Writing an effective product description, therefore, requires highlighting the benefits of each feature—addressing any uncertainty orcognitive biasaround the helpfulness of your product. A good example of this approach comes fromDr. Squatch, a company that sells natural soaps for men. Pine Tar soap ...
Unlike its competitor Godiva, Lindt takes a simpler approach by touting the popularity of its truffles in its product description. Words and phrases like “beloved” and “always a crowd pleaser” help emphasize that its milk chocolate truffles are among the chocolatier’s most popular, no matter...
A product description should clearly highlight the key features and benefits of your product to attract customers. You should make it engaging by using persuasive language that speaks directly to their needs and desires. byHenneke Duistermaat ...
Product Description Example #1 This is a great example of a product description that is focused on its target audience. Pampers® is known for excellent quality diapers and other baby products. ThePampers® Pure Protection Hybrid Diaperis clearly targeted at mothers who care both about their ch...
Call to Action[For example, aBuy NoworAdd to Cartbutton. This should be clear and prominent.] Creating an effective product description doesn’t have to be hard. All it takes is incorporating the elements and strategies we’ve discussed, and keeping your ideal customer in mind at all times...
Nike does a good job of anticipating pain points and showcasing their products as ideal solutions. For instance, this product description example for their trail running shoes explains how product features help runners conquer “wet, rocky” conditions often experienced on trail runs. ...
The Weber Grill description is just below its star rating, offering a potent example of social proof. Weber’s grill description includes sensory words, “spacious” and “powerful”, it explains the benefits it offers with statements like “step up your grilling game” and “you’re already ...
This example is a little random but I was recently shopping for pepper spray and when I read the product description,I pictured my wifetaking down the bad guys with Mace:) PROTECTION AT A SAFE DISTANCE AGAINST MULTIPLE THREATS:Impressive 10-foot (3 m) range; contains 35 bursts (up to 5x...
You need to design your page in a way that will ensure that your customers will stay on the page long enough to read the product description and make a buying decision. Here are some of the best practices to follow:General components
First off, what is a product description example? Here’s how it usually looks:A product description by Pioneer chairsA product description is copy on a product page that explains why someone should buy this product. It describes an item and provides customers with all the necessary information...