A product packaging is different from labeling as it might have the brand colors, the material, logo, as well as the shape of the package, etc. However, product labeling is not about just branding and product promotion, there is far more important information that consumers take note of ...
Understand how the prouct classes and product lines help a marketing manager plan marketing strategies; Understand how a company can make better branding decisions; Understand the role of packaging and warranties in strategic planning; Strategic Planning for Product Product Concept A Product is anything...
BrandingPackagingLabelingProductsupportservices PRODUCTATTRIBUTES a.ProductqualityProductqualitymeansperformancequality-theabilityofaproducttoperformitsfunctions.Itincludestheproduct'soveralldurability,reliability,precision,easeofoperationandrepair,andothervaluedattributes.b.ProductfeaturesAproductcanbeofferedwithvaryingfeatures...
Marketing Research & Product Strategy PowerPoint Presentation by Thomas McKaig, Ryerson University 5 Looking Ahead After studying this chapter, you should be able to: 1. Describe small business marketing. 2. Discuss the nature of the marketing research process. 3. Explain the term market and meth...
packaging • Language on label instructions • Religion • Educational level • Tastes customs • Buying habits • Decision maker • Rural / urban Factors Limiting Product Standardisation • Legal / Political Forces • Prohibited product, labelling, ...