1、procter and gamble - corporate branding vs multi-brandingprocter and gamble (p&g) is the american, fast-moving consumer goods company behind many brands you are likely to have lying around your house: ariel, bounty, pringles and gillette 一 just to name a few. these brands are probably ...
The article presents an overview of the success of Procter & Gamble (P&G), focusing on the reasons for its inclusion on the 2008 "Fortune" magazine list of the twenty most admired American companies. The contributions of P&G head A.G. Lafley and the firm's strategic focus on innovation and...