Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and clean syntax ensure that the reader doesn’t have to exert too much brainpower to understand your meaning. 相比之下,研究表明,中间嵌套从句的语句需要更长的阅读时间,并且会导致更多的理解...
Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and clean syntax ensure that the reader doesn’t have to exert too much brainpower to understand your meaning. 相比之下,研究表明,中间嵌套从句的语句需要更长的阅读时间,并且会导致更多的理解...
We review variables known to influence aesthetic judgments, such as figural goodness, figure-ground contrast, stimulus repetition, symmetry, and prototypicality, and trace their effects to changes in processing fluency. Other variables that influence processing fluency, like visual or semantic priming, ...
Previous research has examined the effect of processingfluency (or ease of processing) on evaluations of the objectdescribed in the information being processed (for a review,see Winkielman et al. 2003). This research suggests thatconsumers often evaluate objects on the basis of the sub-onsumers...
Akumen - Processing Fluency
decision making, fluency, judgment, meta‐cognition, social cognitionThinking is accompanied by metacognitive experiences of ease or difficulty. People draw on these experiences as a source of information that can complement or challenge the implications of declarative information. We conceptualize the ...
processing fluencyrecruitmentvalue fitThe purpose of this research study was to investigate how processing fluency moderates the effect of value fit on attraction to hospitality organizations. Specifically, the study found that processing fluency moderates the relationship between value fit and attraction to...
E. (2009). Dynamics and evaluation: The warm glow of processing fluency. In R. A. Meyers (Ed.), Encyclopedia of complexity and systems science (pp. 2242-2253). New York: Springer. :Winkielman, P., Huber, D.E. (2009). Dynamics and evaluation: The warm glow of processing fluency....
Recently proposed accounts of intuitive judgments of semantic coherence assume that processing fluency results in a positive affective response leading to successful assessment of semantic coherence. The present paper investigates whether processing fluency may indicate semantic incoherence as well. In two stu...