(1995), “An application of the analytical hierarchy process to international marketing: selection of a foreign distributor”, Journal of Global Marketing, Vol. 8(3/4), pp 39-65. :Yeoh, P.-L. and Calatone, R. J. (1995): An Application of the Analytical Hiera...
aInternational marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage in global markets. 跨国推销战略是在全球性市场上可能允许组织集中它的有限的资金最巨大的机会增加...
aInternational Marketing is sometimes considered a two-step process; a foreign market selection process followed by the implementation of the marketing activities themselves. Discuss the important factors that need to be taken into account when evaluating the attractiveness of a new international market....
Please briefly list the process of conducting international marketing. 答案:Analysis of international marketingenvironment Market... 点击查看完整答案 你可能感兴趣的试题 单项选择题 低体重是指() A.体重低于同性别2个标准误B.体重低于同性别2个标准差C.体重低于同年龄2个标准差D.体得低于同年龄2个标准误 ...
GS Yip,JG Biscarri,JA Monti - 《Journal of International Marketing》 被引量: 370发表: 2000年 Speed in the Internationalization Process of the Firm While firm internationalization processes have been understood as being dynamic, the dimension of speed has rarely been the main focus of research eff...
Antenna Group is a proud member of theGlobalCom PR Network— an alliance of leading strategic communications consultancies delivering proven integrated marketing campaigns to international organizations. The network encompasses more than 80 agency partners and 1,500 communications professionals in over 100 ...
Marketing effectiveness of the hotel industry in Croatia Despite the scarcity of empirical investigation, marketing effectiveness is recognised as an important prerequisite of the overall market effectiveness of ... S Cizmar,S Weber - 《International Journal of Hospitality Management》 被引量: 64发表: ...
With business process flows, you define a set of stages and steps that are then displayed in a control at the top of the form.Each stage contains a group of steps. Each step represents a field where data can be entered. People advance to the next stage by using the Next Stage button....
Business process flows guide you through various stages of sales, marketing, or service processes toward completion. In simple cases, a linear business process flow is a good option. However, in more complex scenarios, you can enhance a business process flow with branching. If you...
With our deep understanding of cultural nuances, we assist Canadian companies in adapting their marketing strategies, branding, and communication materials to resonate with international audiences. Our team of experts conducts thoroughcultural research to ensure that translatedcontent reflects the cultural nor...